research initiatives

Frequently-Used Methods

These are the methods and tools that I use often to inform my solutions and validate my work

These are the methods and tools that I use often to inform my solutions and validate my work

These are the methods and tools that I use often to inform my solutions and validate my work

testing & sessions

Behavioral Research

I observe user behavior and test prototypes using tools like FullStory, Hotjar, and usertesting.com to identify usability issues and validate design decisions, ensuring intuitive and effective user experiences.

I observe user behavior and test prototypes using tools like FullStory, Hotjar, and usertesting.com to identify usability issues and validate design decisions, ensuring intuitive and effective user experiences.

Data-driven decision making

Quantitative Analysis

From tracking user behavior in Google Analytics to slicing data in Metabase and Excel, I use analytics to identify trends, measure impact, and inform strategic decisions.

From tracking user behavior in Google Analytics to slicing data in Metabase and Excel, I use analytics to identify trends, measure impact, and inform strategic decisions.

Deep understanding

User Insights

Through user interviews, surveys, and contextual inquiry, I gain qualitative insights into user motivations, pain points, and goals, driving human-centered design decisions.

Through user interviews, surveys, and contextual inquiry, I gain qualitative insights into user motivations, pain points, and goals, driving human-centered design decisions.

Past projects

Research work that doesn’t necessarily have any flashy UI

coming soon

demographics

personas

Persona Refinement at Just Vertical

Extensive research to identify key user personas. Using qualitative and quantitative data, I crafted detailed profiles that helped shape targeted design strategies, ensuring the product resonated with its core audience.